Situation: You’re acquiring new customers, but the cost per acquisition is climbing steeply. The marketing team is pouring money into paid ads and lead generation, but it’s becoming more expensive to capture each new customer. This threatens your ability to scale efficiently.
Solution: Minimize CAC by refining your marketing funnel. Optimize ad targeting and focus on high-converting channels. Automate lead nurturing through email campaigns and remarketing to warm leads that don’t convert immediately. Invest in content marketing and SEO to drive organic, lower-cost traffic to reduce reliance on paid channels.
Expected Result: By shifting focus from broad paid ad campaigns to highly targeted and optimized ones, CAC drops by 20%. Additionally, improved lead nurturing increases conversions, helping to acquire more customers at a lower cost, freeing up resources to invest in other growth areas.
