Customer Satisfaction Analysis
Customer Satisfaction Analysis is the process of measuring and evaluating customer feedback to understand how satisfied they are with a product, service, or overall brand experience. It helps businesses improve customer relationships, retention, and brand loyalty.
Key Metrics & Methods:
- Net Promoter Score (NPS): Measures customer loyalty and likelihood to recommend.
- Customer Satisfaction Score (CSAT): Direct feedback on specific interactions.
- Customer Effort Score (CES): Evaluates ease of customer experience.
- Sentiment Analysis: Uses AI to analyze customer reviews and feedback.