Customer Satisfaction Analysis

Customer Satisfaction Analysis is the process of measuring and evaluating customer feedback to understand how satisfied they are with a product, service, or overall brand experience. It helps businesses improve customer relationships, retention, and brand loyalty.

Key Metrics & Methods:

  • Net Promoter Score (NPS): Measures customer loyalty and likelihood to recommend.
  • Customer Satisfaction Score (CSAT): Direct feedback on specific interactions.
  • Customer Effort Score (CES): Evaluates ease of customer experience.
  • Sentiment Analysis: Uses AI to analyze customer reviews and feedback.

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